Coaching so many leaders and producers I come across a common theme.
Why do we do what we do?
When it comes down to this question, typically, there are 3 reasons why all of us do what we do.
The first one.
Some of us are driven by money. We want to make as much money as possible. Eventually though, here’s what happens. We have the house, we have the car, we have the boat, we have the “stuff”. We can pay our bills, and we become comfortable. This why ends up not driving us the way it once did.
Where do we go from here? We start the search over for our why and the reason we do what we do.
The second one.
We are driven by guilt. Guilt can come in a couple different forms. One form–we might be in student loan debt, credit card debt, house debt, car debt. Whatever that is for you, we get ourselves into some sort of dilemma or trouble where we almost “have” to show up and go to work every day.
Then, there’s another form of guilt. We might have to leave for work early. We don’t get home until late at night. Sometimes…even if we are home, we aren’t present. We are thinking about that next thing we must do at work–that next sale, that next project. So, our mind isn’t there even when our body is present.
The third one.
Finally, there’s the third one, when we really drill down, I mean really sit down and have a conversation or think deeply about our why.
We are driven by dreams. Places we want to go, things we want to do. What do we want to accomplish? What’s the legacy we want to leave? What REALLY gets us out of bed in the morning?
Do me a favor, take a step back and think about your why. On a scale from 1-10, what drives you? Why do you go to work every day? Why do you do what you do? If you are not at or near a 10 most days….What is that costing you? NOTICE I didn’t say how much. The ultimate cost is never achieving those dreams.
Our Whys are genuinely, deeply personal to us. That is what we must find. Don’t try to make it up, don’t try to look for it. Odds are better than average it’s staring you right in the face, you have just never noticed
It’s time to notice.
Brent Widman
Sales Coach
Southwestern Consulting